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Due to the coronavirus (COVID-19) face-to-face events may be moved online or cancelled at short notice. If you have questions about the status of an event, please contact the event organiser on the listing. The latest business information and support for coronavirus (COVID-19) is available at Business Victoria.

Melbourne Innovation Centre presents

Social Media & Customer Experience (CX) For Retailers - Nillumbik/Banyule

This workshop "Social Media & Customer Experience (CX) For Retailers" is being delivered as part of the ASBAS Digital Solutions program.

**If you have previously registered for the program and paid $55, please call MIC on (03) 94901402 or email for the unique coupon code to register for this workshop**


The Australian Small Business Advisory Services (ASBAS) program provides low-cost, high-quality digital advisory services to small businesses across Victoria—and it’s come to Nillumbik and Banyule!

The program is being delivered by Melbourne Innovation Centre in partnership with Nillumbik Shire Council and Banyule City Council.

The program supports your online business needs by offering the following:

  • Group Workshops (like this one!)

  • One-on-one mentoring (2 hours)

  • ASBAS Digital Solutions portal

  • Interactive Webinars

How much will the program cost me?

The ASBAS Digital Solutions program requires a single $55 payment, which grants you full access to the above outlined components of the program.

Am I eligible?

If your business has an ABN and less than 20 employees, you are eligible for the ASBAS Digital Solutions program.

How do I sign up?

  • Purchase your $55 ticket to this event via this page

  • You will automatically be added to the ASBAS Digital Solutions portal

  • You will receive a “Welcome to the ASBAS Digital Solutions program” email

  • Follow the prompts to confirm your registration for the program

Once you are fully registered, you will be able to access a code on the ASBAS Digital Solutions portal that will enable you to sign up to the other events in the series.

We’re here to help.

For more information about ASBAS Digital Solution program, visit us at or call us on (03) 9490 1402.

* * *


Customer experience (CX) refers to the interactions between a customer and a company throughout their business relationship. It is said that an extraordinary customer experience can be your best form of marketing—and social media is a big part of this. If a customer has had a good experience with your business, they can share it with the world. Contrastingly, a poor experience at any point along the customer journey will just as quickly be shared online.

The expectation that a business will respond to shared customer experiences is something to treat with caution. The way you convey your brand in these moments, whether the experience is positive or negative, is visible to all social media users. Your response can make or break the online reputation of your business.

Attend this workshop to learn about social media’s impact on customer experience and how to best navigate it.


This program is delivered by:

This program is proudly supported by: