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Commercialising your new idea: Strategies to get to market
This workshop provides entrepreneurs with strategies and advice on how to take your innovation to market.
Many great ideas and inventions never get off the ground or become fully-fledged success stories because of a failure to road test their market feasibility, or the cost and time required to get there.
The lesson is simple: to turn an idea into a profitable business you need to plan every stage of how you will take it to market. And that rule applies whether you’ve already invested hours in development or whether your new product or service is yet to be tested.
Get on top of everything you need to consider, from protecting your intellectual property, to market testing, steps to market entry, what sort of finance you’ll need to get there and where to source it.
Be guided by an experienced innovation and commercialisation practitioner with over 30 years' experience to build a deeper understanding of the business potential of your idea, innovation or invention and get the right support and advice.
This 5 and a half hour workshop, held over 2 sessions, includes 2 free follow-up one-on-one mentoring sessions offering tailored advice to develop a commercialisation strategy that will keep you on track from day one.
Get yourself right up to speed about all the steps that will take your innovation to market, at this essential Small Business Victoria workshop, one of many that have helped businesses get started in Victoria for more than 10 years.
Supported by: Small Business Victoria
Event Type: Workshop
Event Cost: Session fees may apply