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Restrictions are in place to help slow the spread of coronavirus (COVID-19) and save lives. For more information visit the Department of Health and Human Services (DHHS) website.

Buy from Benalla - DIF special offer

Buy from Benalla is the new whole town e-marketplace developed in response to COVID. We want to get 80% of businesses signed up on this free platform. If you business is based in Benalla Rural City please join us. Register at

Hey are you a Benalla business?  

Do you have an online shop yet? Don't know where to start? Maybe you've thought about getting a website but it's been too expensive?   Or perhaps you just don't have the time or inclination with so much else going on? 

DIF 2020 to the rescue! 

The new Buy from Benalla e-marketplace has been developed as a super easy to help your business get online.  This is your chance to be part of our whole town initiative at low cost- so that even when you're closed  (COVID or no COVID) your customers can still find you and you can make sales.  

And the best part? It's free to register, with heaps of support and a low 5% max commission on any sales (including merchant banking fees). There's lots of freight options too.  All the fine details are clearly listed in the FAQ section of the website. 


Thanks to the Digital Innovation Festival we are able to offer 1:1 mentoring and support to help businesses who don't love the digital world (yet) to set up your own 'Buy from Benalla' shop, including assistance with photography, copywriting and marketing. 

So whether you're a main street trader, sell products or services, are in the accommodation or tourism world or are a homebaesd business, everyone is welcome to join our new whole town marketplace.  

The only proviso is that you must be based in the Benalla Rural City municipality.  

Already got your own website or online shop? 

No worries!  We invite every business to join us on  Plus the more places you can be seen, the better for reaching new customers.  Even if it's just posting 6-10 products initially to trial it.  (There'll be full API integration coming soon, so your whole catalogue can easiliy be uploaded from your existing website or shop.)

Still not sure? 

We get it.  There are some of us who just aren't that keen on the digital world. And that's OK.  But the reality is if businesses are to survive into the future we will all need to have an online presence. 

That's where we come in. The Buy from Benalla Town Team is here to help overcome any real or perceived barriers you may have. 

The  1:1 hands on support, includes photography, copywriting and marketing assistance.  

We promise to be there every step of the way.   And we'll be there to celebrate with you when the sales start coming through too! 

Ready to dive in?  What have you got to lose?   

Please get in touch if you'd like to chat more or check out and register online. 

Contact:  Catherine Macmillan, Business Development Co-ordinator or Alison Angus, Tourism Co-ordinator at Benalla Rural City Council on 03 5760 2600.   

Together we're stronger.