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Rowland presents

Digital and Data Workshop

Rowland’s digital training workshops are ideal for internal teams needing to make strategic, data-driven decisions.

Rowland’s digital training workshops are ideal for internal teams needing to make strategic, data-driven decisions.

MARKETING, COMMUNICATION AND CORPORATE AFFAIRS TEAMS HAVE NEVER HAD SO MUCH ACCESS TO BIG DATA, BUT ARE YOU AND YOUR TEAM WELL EQUIPPED TO INTERPRET IT TO DELIVER DIGITAL OR BROADER COMMUNICATION SOLUTIONS?

With just five beginner digital public courses left in 2020, now is the time to get your teams prepared for an inevitable digital evolution in 2021.

Against the backdrop of new hybrid working environments and the increase in digital uptake by your clients, customers and competitors, getting every ounce of insight from the data at your fingertips and using it to interpret and deliver digital and data strategies has never been more important.

The beginner course is designed for communication and marketing professionals who have a growing requirement to evolve their organisation’s digital ecosystem. The course is led by a data analyst and digital communication strategist who consider the broader business context when designing digital and data strategies.

We leave the nerdy jargon at the door and deliver practical scenarios and solutions to cover:

– understanding data analytics programs (like Google Analytics)

– running SEO and sentiment reports

– lean or agile development

– digital audits and blue sky thinking.

Our highly experienced trainers and facilitators are passionate about equipping teams with great digital and data knowledge to help drive business outcomes.