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B2B 'Knowledge Productization' Masterclass

Online Masterclass


Elevate your authority. Unlock additional revenue streams. And finally take the first step toward creating a business that does not rely on you.

Do you sell 'knowledge'? Or the 'application' of knowledge? Your know-how? Your expertise?

I ask the question because most businesses don't.

They sell 'things' like food and clothes and hardware. Or they sell a common 'service' like cleaning a house or fixing your teeth.

They sell something that's easy to explain.

But that's not you, is it?

What you sell is complex? It usually requires some education, pre-selling, a conversation at least?

That's because you are not selling a 'thing.

You are selling an 'outcome'.