B2B 'Knowledge Productization' Masterclass
- Fri 22nd Jan 2021, 10:00 AM
- online event
- View Website
TRANSFORM your KNOWLEDGE into ASSETS.
Elevate your authority. Unlock additional revenue streams. And finally take the first step toward creating a business that does not rely on you.
Do you sell 'knowledge'? Or the 'application' of knowledge? Your know-how? Your expertise?
I ask the question because most businesses don't.
They sell 'things' like food and clothes and hardware. Or they sell a common 'service' like cleaning a house or fixing your teeth.
They sell something that's easy to explain.
But that's not you, is it?
What you sell is complex? It usually requires some education, pre-selling, a conversation at least?
That's because you are not selling a 'thing.
You are selling an 'outcome'.