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Social Media Training Online: live-stream (2 x half days)

Learn how to put social media to work for marketing your business - with our social media training course.  The class focuses on Facebook an

Learn how to put social media to work for marketing your business - with our social media training course. 


The class focuses on Facebook and Instagram but also introduces Linkedin, Twitter, YouTube and blogging. And it gives you the tools to plan and manage your social media - effectively and efficiently. 


This is an intensive, short course on social media. By the end, you'll have a much clearer understanding of what you should be doing and the inspiration and tools to get going. 


Where the social media course is taught


This course is taught online using live video streaming.


Your trainer is there with you live. The class size is also small - so you’ll be able to ask questions. The course comes with a one-month free consultation following the class.


We are based in Sydney and have attendees from all cities in Australia (including Melbourne, Brisbane, Canberra, Adelaide, Perth, the Gold Coast, Sunshine Coast, Newcastle and Wollongong) and NZ (Auckland, Wellington and Christchurch), but you can do this course wherever you are in the world. 


To do the course you just need a computer and an adequate internet connection. You will need to download and install Zoom software before the course. Once booked in you'll receive a secure link and password to be part of the course. 


When the social media training is being run


The course is comprised of two consecutive mornings - a Thursday and Friday. Each morning runs 9.30am to 1.30pm - with a morning tea break at 11.15am. (Times are Australian Eastern Standard. Convert to your local time.) 


This social media training is offered once every 2 months. Click on the 'Select a Date' button to find the dates we have scheduled. 


If you can't make the scheduled dates here, you're welcome to sign up to our email so we can let you know when future courses are on. (We only email every few months and you can unsubscribe anytime.) 


How we teach the social media course


We provide and use: 



  • examples of best practice (small business and large)

  • live online demonstrations

  • learning resources you can use later (including videos) 

  • a plain English approach to teaching (we avoid tech talk) 

  • practical exercises which focus on your business


Learn more about how we work


What's in the social media training?   


This is our popular all-in-one package – where we cover the key bases in a day. The key components of the course are:


1. Big picture / strategic thinking



  • the key principles for success in the long run

  • what you can learn from businesses using it well

  • what you can expect to get out of social media

  • where social media fits in with your overall marketing

  • which social media platforms to use


2. Key aspects of developing the major platforms


Facebook



  • how to use Facebook for marketing your business

  • tips for maximising the effectiveness of Facebook

  • what to post on Facebook / what works best

  • examples of best practice (small business and large)

  • an intro to Facebook advertising

  • Facebook learning resources 


Instagram 



  • how to use Instagram for marketing your business

  • tips for maximising the effectiveness of Instagram 

  • what to post on Instagram / what works best

  • examples of best practice (small business and large)

  • Instagram learning resources 


Twitter



  • how to use Twitter for marketing your business

  • tips for maximising the effectiveness of Twitter

  • what to tweet about / what works best

  • an explanation of the key Twitter tools

  • examples of best practice (small business and large)

  • Twitter learning resources 


Linkedin



  • how to use Linkedin for networking, branding and B2B

  • tips for maximising the effectiveness of Linkedin

  • examples of business people using Linkedin well

  • Linkedin learning resources 


YouTube



  • how to use YouTube & videos for marketing your business

  • tips for maximising the effectiveness of YouTube

  • types of videos you can put on YouTube / what works best

  • examples of best practice (small business and large)

  • YouTube learning resources 


Blogging



  • how to use blogging for marketing your business

  • tips for maximising the effectiveness of your blog

  • what to blog about / genres of blog posts

  • examples of best practice (small business and large)

  • blogging learning resources 


3. Social media planning



  • the key elements of a social media plan

  • prac session where we brainstorm content ideas 

  • the steps to take you from ideas to plan to implementation 

  • how to schedule content to platforms ahead of time


4. Key issues



  • how to build and then interact with your community

  • what to do about negative comments 

  • how to measure ROI (return on investment) 


5. Starting and managing your time



  • intro to social media sharing platforms 

  • how to schedule platforms ahead of time

  • how to feed and interlink your social media and website

  • other tips to help you save time


Download the social media course outline.


Why learn about social media marketing? 


The cost to start social media platforms is free. The hidden cost is the time it takes to really get it working well – which makes it imperative you understand the principles for long-term success, how successful players are using it, and how you should be spending your own precious time.


Those successful businesses have used social media to:



  • listen to what’s happening in the market

  • build relationships with customers

  • focus attention on their brand’s strengths

  • position as a leader in their field and build brand value

  • get themselves higher in google searches

  • generate leads and opportunities 


Who should do the social media training? 


This one day course is for people who want to learn quickly how they can use social media more effectively. Whether you run a small business, you work in a corporate environment, or you’re promoting a charity or creative project. It includes people with marketing, PR and advertising responsibilities.


The course is suited to people who are beginner to intermediate level e.g. we often get participants who have a personal Facebook profile but are now looking to use Facebook for business. 


See the organisations that have sent people to our courses


Who is teaching the course?


Phil Stubbs has 10+ years experience working in advertising and the media, 10+ years teaching at universities, and 7+ years campaigning online.


He has a solid foundation in marketing having worked in leading advertising agencies in Sydney including The Campaign Palace. He’s worked on campaigns for clients with large budgets – from Rydges Hotels to Oil of Ulay through to small business, creative startups, charities and causes. He set up practical advertising programs at Charles Sturt University and the Uni of Western Sydney. 


Find out more about Phil.


Want to talk to the instructor? 


If you'd like to know more, you're welcome to call me (Phil Stubbs) at the School on 0403 517 242. (The number is +61 403 517242 from outside Australia.) 


Or email phil(at)mediaschool.com.au


Can't make the current course date?


We can let you know when the next social media class is on by email. 


Subscribe to our mailing list


(You can unsubscribe at anytime.) 


Interested in other digital marketing courses? 


As well as social media marketing, we offer intensive courses on key platforms. Including Linkedin, as well as blogging and podcast training. 


View our other social media courses


What people are saying about our training


Here are some comments from people who've attended our courses -


Trevor Thomas, Managing Director, Ethinvest:


"Phil's social media training was strategic, relevant, content-rich, well-paced and enjoyable. An extremely interesting and worthwhile course." 


Karen Guest, Marketing Leverage (former Marketing Manager at Uncle Toby's):


"Very enlightening and engaging. Thoroughly enjoyed the course. Would highly recommend it."


Kate Pembroke (former Head of Corporate Affairs of Destination NSW): 


"Enjoyed the videos, resources, humour, venue, and wonderful food. A practical, great course. Phil was a relaxed and insightful teacher."


Trevor Sartour, Executive Director, Building Indigenous Capability


"10 out of 10. Full marks for a great program! Great content, well structured, enjoyed Phil's expertise and knowledge, packaged with a down to earth presentation. Plus tremendous takeaway resources and great food."


Clint Piper, Clint Piper Consultancy, former General Manager of Wella


"Works well for new or experienced social media users. The examples were great. The takeaway resources are invaluable."


Lisa Gray, Director of People & Culture, Starcom Mediavest: 


"The course gave me ideas about where I will be going and the confidence to go there. Phil keeps you engaged and interested the whole time."


Ingrid Roepers, Director, IRPR


"Great overview of how the jigsaw puzzle of platforms fits together. Enjoyed learning about the 'marketing mindset' change. Phil is a great presenter."


Debbie Graham, Darley Street Bistro


"Got my brain working! Has definitely pointed us in the right direction."


Rosy Mobbs, Journalist and Media Trainer: 


"The course answered a lot of questions I knew I wanted to ask but didn’t know enough to ask them." 


Check out more comments from past participants.


Our secret weapons (experience + care)


We're confident you'll get a lot out of this course. We've been working in business, education and the media for over 20 years. We genuinely care about helping people and seeing their business succeed. We'll make the day well worth your time and money. 


By all means, give me a call on +61 403 517242 or email phil(at)mediaschool.com.au if there's anything you'd like to know more about. 


Phil Stubbs, 


Director, Media School. 


See our website for our full Refunds Policy