In an Australian first, Melbourne will host the largest blockchain series in the world: the Association for Computing Machinery’s annual international conference on multimedia — The ACM International Conference on Multimedia (ACM MM 2024) in 2024. 

Tourism Australia Managing Director Phillipa Harrison said, “We are thrilled that Melbourne has been chosen as the host destination for the ACM International Conference on Multimedia in 2024 and pleased that Tourism Australia has been able to support this outcome through its Bid Fund Program.”

Through a partnership with the Victorian Government, Business Events Australia, Trescon, a global business events and consulting firm, Monash University, as well as expert local organising committees from across Australia and the Asia–Pacific region, MCB steered the proposal to secure this event for Melbourne.