This DIF Download session was presented on 23 August 2023

Session synopsis: 

Uncover Untapped Markets is a powerful weekly interview-style podcast illuminating the struggles faced by consumers and users of technology.

Did you know that ignoring the unique needs of multicultural markets, seniors, and other excluded groups could harm not only the people using the technology or products but also damage the reputation and bottom line of businesses?

Uncover Untapped Markets is a must-listen for business leaders who want to learn how to create more inclusive tech designs but don't know where to start.

People who make the DIF: Junie Baptiste Poitevien 

The DIF Team interviewed Junie Baptiste Poitevien, the founder and CEO of Propel Innovations when she launched the podcast. Propel Innovations is a boutique of inclusive user experience (UX) research and design tapping into multicultural and other niche markets, helping consumer-brand businesses at the intersection of technology understand unique customer needs and giving them a competitive edge. Junie is also co-Author of Undefeated, and is training for her third Ironman70.3.

Presented as part of DIF Live

The DIF2023 Festival featured an exciting #DIFlive program which you can access year-round.

DIF Live is an online learning opportunity that provides a platform for Victorian innovators, thought leaders and creators to share knowledge, insights and learnings with the wider community.

During the Festival, participants watched the Lunch n Learns and Downloads as livestreams. You can catch all sessions from the Festival on-demand. 

DIF Download

DIF Live speakers shared resources about what they covered in their session for audiences to continue learning. 

Untapped Markets Podcast

Access DIF Live sessions including both DIF Lunch n Learn and DIF Download via the DIF Live page.