Presented by Richard Brett, CEO, Ogilvy PR and Health

Ogilvy’s Futures report explores trends in marketing and communication.

The new 2024 report ‘The Real, the Unreal and the Reinvented’ showcases how to create influential moments in culture and deliver impactful work in three exciting new ways:

• New ways to deliver real authenticity and brand purpose

• The unreal world of AI and its role in communications

• The reinvention of traditional marketing techniques

Whilst the world is abuzz with conflicting dialogues around AI, we are also seeing a fascinating retreat into more analogue modes of experience as well as a hunger for authenticity.

Amid all the chatter, brands and organisations are also experimenting and remixing the old with the new and revamping how they show up with purpose, whilst reflecting the needs of the communities that matter to them.