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Saving Planet Fashion, Tech by Tech

19 October 2023

Fashion technology strategist Saskia Fairfull. Photo: Chrissy Dore

 

A laundry list of industry problems is being solved by digital dreamers and tech entrepreneurs: meet some of the most intriguing at Creative Victoria's M/FW Conversations series.


Solving the industry’s global tangle of waste and emission problems is also in the tech entrepreneurs’ cross-hairs.

"In the world of fashion we are trying to give every new item a serial number (via NFC tech) that enables full transparency of that garment's life cycle from creation through to end of life," Saskia explains.

"That's a huge footprint; we're talking about hundreds of millions of items and sharing things like how each (garment) was made, the design process, material composition, maybe the percentage of recycled components, care instructions...information that stays with the garment through its whole life cycle."

Eventually a certain prestige will attach to garments whose NFC chips store evidence of a brand's policies of sustainability, circularity and technologies from rapid data analysis systems to virtual and augmented reality, 3D printing, Blockchain and AI use embedded along their life cycle to reduce waste, elevate human craft and discourage excessive consumerism.

"At the moment there's a whole journey that goes on but we have no visibility of it," Saskia says. "We'll be able to bring that to light so everyone understands the clothes they make and sell, the responsibility they have."

She says the explosive problem of fakery in fashion can also be addressed.

"This is a source of trusted information that can be verified and authenticated," Saskia says.

"At the moment it can be difficult to determine what's fake, what hasn't been cared for, what's true of an item's journey...This is an opportunity for a relationship of trust, an ongoing relationship with people."

 

Saskia will be speaking at "Tracking Change" part of the M/FW Conversations series, presented by Creative Victoria, Wednesday, October 25


 

M/FW Conversations presented by Creative Victoria at Wesley Place 25 October

 

CIRCULAR FASHION IN MELBOURNE

 

Motivated by the environmental impact of fashion, many in the industry are embracing the idea of circular design. Examining whether our city can make the change, this panel will compare circular economy principles to Melbourne’s fashion industry in relation to the wider global practice.



FASHION TECH CAREERS: VR, GAMING AND BEYOND

 

Get ready to expand your horizons beyond conventional career paths in fashion – think workshops and runways. Pioneers of virtual reality, gaming, and technology will share how they’re carving new niches in the industry.

 


TRACKING CHANGE

 

Technology is ushering in a new era of transparency and connection in the fashion supply chain. Hear from local designers who are leveraging the emerging possibilities of the digital revolution, from authenticity tracking and tracing fiber origins to forging direct links between brands and consumers.

Melbourne Fashion Week is a Climate Active certified carbon neutral event. One dollar from the cost of your ticket goes towards making this the most sustainable event in your calendar.

 

Originally published by Creative Victoria on 17 October 2023


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