The last couple of years have provided some unprecedented challenges, particularly for business owners. Victorian small businesses have responded by adopting new technologies, finding ways to adapt to change and seeking opportunities to improve business practices and customer relationships. As we move into 2023, it’s a great time to look at the lessons learned and how they can be used to improve your business into the future. The team at Business Victoria have 5 top tips to help your small business succeed in 2023. Think digital Once you know what areas is your business you need to work on from a digital strategy. These days it's not just email marketing to grow your business. Why not explore the developments in customer engagement cost effective tools like chatbots can help your team deliver great service after the leads have been qualified. Here are some options to to build your knowledge ans develop new skills. Webinars both live and on-demand are an easy way to learn. Right here the DIF Online Hub and see what's available on our Online Business page. Workshops are regularly available via your local government or business association run in partnership with Business Victoria - check out their schedule. Online courses are offered by many providers Business Victoria has a series of self-paced courses that take 4-6 hours. General Assembly has free intro sessions so you can get a start you can also look at their courses if you want to build more expertise. More resources can be found on the Business Victoria Hub with advice from business leaders and industry experts. Originally published by Business Victoria on 3 February 2023
Small businesses around the world know that digital marketing is here to stay. But where do you start? Lucky Business Victoria is here to help. Building an online presence is the best way to make sure customers can find you and learn what you have to offer. In the digital world, content is king. But how do you make sure yours is working for your business, your brand and speaking to the customers you want to reach? Business Victoria, in collaboration with Monarch Institute are offering an online course to help drive your digital marketing dollar further. ‘Strategies to Advance Your Online Business’ is designed to give you the knowledge, strategies and tools to grow your business online. You’ll learn how digital technologies are impacting the way businesses operate, what a digital strategy is and the elements you need to consider when developing your digital strategy. Once you’ve completed the course you can pop your new skills to use straight away. These learning modules are entirely online and comprise of slides, PDF’s and a workbook that you can study at your pace. Take notes, make lists, get your action plan written, and put your new skills to use straight away. This course can be taken on its own or you can book to attend a live workshop or webinar to compliment your learnings. The length of learning modules are about 4-6 hours. This is dependent on your previous study experience, time availability, how fast you work and how committed you are. Course topics: Operating your business in a digital world Digital strategy Website best practice E commerce Mobile apps Business process automation Customer Relationship Management system (CRM) Mechanics of online marketing Digital disruption Measurement Risk management Register for this self-paced course designed to give practical digital marketing strategies and tools to grow your small business. Want to learn more about eCommerce? Building an online presence is the best way to make sure customers can find you and learn what you have to offer. Find everything you need to know about setting up and operating online with Business Victoria here >> Workshops, Mentoring & Courses Whether you want to increase your profits, hire more staff or develop new products, Business Victoria can help you to set goals for expansion and track your success. Attend a Business Victoria workshop or event or enrol in an online course to improve your skills, network with others and get advice on your business from an expert or mentor. learn.business.vic.gov.au