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LaunchVic Ultimate Masterclass Series - Putting Branding to Work For Your Business - By Principals
LaunchVic Ultimate Masterclass Series originally recorded 25 Aug 2020 as part of DIF2020 Festival
Today’s startups and innovative businesses have to move quickly, so how can you make your brand work harder for your organisation?
Rather than building a business and then doubling your effort to build a brand, do both and use your brand to drive your business strategy.
Tim Riches, Principals Group Strategy Director
Principals Group Strategy Director, Tim Riches shares how to put brand work for your business. He’ll work through the questions you need to ask and elements you need to define to build a meaningful brand that is differentiated, authentic, distinctive and memorable, including:
- what goes into a brand framework
- how to express your brand and tell your story
- how to make your brand experience unique, not category generic.
About LaunchVic Ultimate Masterclass Series
LaunchVic assembled a stellar cast of talented leaders for the DIF2020 Festival who provide invaluable insights across various topics including branding, PR, legal considerations, culture, and corporate offerings to support your entrepreneurial journey. Check out the LaunchVic website and learn more about us.