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LaunchVic presents

LaunchVic Ultimate Masterclass Series - Putting Branding to Work For Your Business - By Principals

LaunchVic Ultimate Masterclass Series originally recorded 25 Aug 2020 as part of DIF2020 Festival

Today’s startups and innovative businesses have to move quickly, so how can you make your brand work harder for your organisation?

Rather than building a business and then doubling your effort to build a brand, do both and use your brand to drive your business strategy.

Tim Riches, Principals Group Strategy Director

Principals Group Strategy Director, Tim Riches shares how to put brand work for your business. He’ll work through the questions you need to ask and elements you need to define to build a meaningful brand that is differentiated, authentic, distinctive and memorable, including:

  • what goes into a brand framework
  • how to express your brand and tell your story
  • how to make your brand experience unique, not category generic.
About LaunchVic Ultimate Masterclass Series

LaunchVic assembled a stellar cast of talented leaders for the DIF2020 Festival who provide invaluable insights across various topics including branding, PR, legal considerations, culture, and corporate offerings to support your entrepreneurial journey. Check out the LaunchVic website and learn more about us.


*DISCLAIMER The information contained in this webinar should not be interpreted as professional advice. We recommend you seek independent legal, financial, taxation or other advice before engaging in any investment to ensure that it takes into account your unique circumstances.